Finding your What?
Should You Start With “What” or “Why”? Rethinking Purpose in a World of Change
Recently, I came across a LinkedIn post that challenged one of my core beliefs: it suggested we should focus on “What” before “Why.”
If you’ve followed my journey or read my work, you know I’m a big advocate of Simon Sinek’s “Start with Why” philosophy, both professionally and personally. Still, I believe growth comes from listening to perspectives that differ from our own. So, I set aside my bias and took in the argument with an open mind.
The Case for “What”: Living in the Present
The post argued that focusing on “What” is more practical, since it grounds us in the present. Life is unpredictable, and the “What” we do can change rapidly. I can’t dispute that—over my 47 years, my “What” has changed countless times.
This perspective aligns with research on adaptability and resilience. According to studies published in the Harvard Business Review, focusing on the present (“What am I doing now?”) can help individuals navigate uncertainty and adjust to change more smoothly (HBR, “How to Thrive When Everything Feels Terrible,” 2020). Being present-focused can reduce anxiety and improve performance in dynamic environments.
My Story: How “What” Has Changed, But “Why” Remains
Let me put this in perspective with my own journey.
I was born with Crouzon’s Syndrome, a genetic disorder affecting facial growth. As a child, I looked different and faced bullying, but I was fortunate to receive surgeries that improved my life, both functionally and emotionally. Those experiences inspired me to dream of becoming a plastic surgeon and helping others like me.
I was born with Crouzon’s Syndrome, a genetic disorder affecting facial growth. As a child, I looked different and faced bullying, but I was fortunate to receive surgeries that improved my life, both functionally and emotionally. Those experiences inspired me to dream of becoming a plastic surgeon and helping others like me.
In high school, I wasn’t the star athlete, but I worked hard, knowing my effort could lift the whole team. The university brought new challenges, and my surgeon's dream faded, but I found meaning in helping classmates who were struggling.
After graduating, I began my career in customer service and user acceptance testing, roles that enabled me to assist others and enhance systems. Later, I became a team leader and returned to school for my MBA, determined to lead larger teams and empower others to succeed.
Today, as the founder of Berriault & Associates, my work is all about helping people and organizations grow. The “What” of my life, my job title, my daily tasks, my industries, has changed again and again. But my “Why” has never wavered: to help others succeed.
The Power of “Why”: Anchoring Through Change
Research supports the value of knowing your “Why.” Simon Sinek’s work, particularly in his book "Start with Why," draws on neuroscience and organizational psychology to demonstrate that purpose-driven individuals and organizations are more resilient, innovative, and fulfilled. Studies in Frontiers in Psychology (2021) echo this, finding that people with a clear sense of purpose experience higher life satisfaction, lower stress, and greater motivation—even when their circumstances or “What” changes.
A strong “Why” acts as a compass. It helps you navigate setbacks, pivot when required, and find meaning in whatever “What” you’re doing—whether it’s leading a team, writing an email, or helping a client land their dream job.
Why Not Both?
Of course, some people prefer to focus on “What” first, and that’s their prerogative. I support anyone who finds success that way—after all, my own journey has taught me that “What” and “Why” are both essential. But for me, my “Why” is the anchor that keeps me happy and energized, no matter how often my “What” changes.
What about you? Do you lead with your What or your Why?
Share your thoughts in the comments or share with someone whose story inspires you. If you want more insights on leadership, team growth, and personal development, follow along for future posts.
Share your thoughts in the comments or share with someone whose story inspires you. If you want more insights on leadership, team growth, and personal development, follow along for future posts.
Ready to clarify your Why and create lasting impact in your work or team?
Let’s connect—book a call or reach out at 647-490-7515 to explore how purpose-driven leadership can transform your journey.
Let’s connect—book a call or reach out at 647-490-7515 to explore how purpose-driven leadership can transform your journey.
References:
- Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action.
- Harvard Business Review (2020). “How to Thrive When Everything Feels Terrible.”
- Frontiers in Psychology (2021). “Purpose in Life and Wellbeing: A Review of the Literature.”
"I help create ecosystems that become legacies.”
- Jeremy Berriault
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