Product Management is integral for an organization to be successful with current and future clients. Having a connection with all the stakeholders from Sales and Marketing to the Software development team to clients. This role can have an organization be middle of the pack and keep up with the competition, or it can have the organization leapfrog everyone.
Product Management is critical in ensuring that organizations are not using a scattershot type of view in pumping out a broad set of features that may or may not hit the sweet spot to meet the clients’ needs. They need to have a laser focus on determining the needs, and work with teams to ensure they are met with quality. This is a shift in how work is done. Maturing a Product Management team eliminates obstacles that impede organizations from achieving greater success.