Quality Assurance has the potential to reach beyond the perceived view of “Testing.” Organizations that have recognized the value it has much more success with clients. The untapped potential is there; it is a matter of showing it to everyone.
What needs to clear up is the full difference in Quality Assurance and Testing:
Quality Assurance is the discipline to identify and mitigate risks ahead of discovery.
Testing is finding issues while executing against the change, whether it is software or hardware.
What is important to discuss first is the “Why” the primary activities are so essential to mature.