What Makes a Real Coach? Lessons from QA Corner
Recently, while recording the QA Corner segment for SPaMCAST, we delved into a topic that transcends every industry: the proper role of a coach. We didn’t get bogged down in titles—whether it’s agile, executive, or life coaching. Instead, we focused on the core attributes that distinguish genuine coaches from those who merely wear the label.
Coaching vs. Command and Control
Let’s be honest: there are plenty of people out there who call themselves “coaches,” but their actions tell a different story. Instead of fostering growth, they default to command-and-control tactics, micromanaging their teams and dictating every move. These behaviours do more harm than good, stifling creativity and eroding trust.
A recent tweet from Tom Cagley, host of SPaMCAST, captured this dilemma perfectly:
“As a coach, I think it is an ethical dilemma to act in a manner that is at odds with what is best for the person/team you are coaching. If you have to do that, then you have a problem IMHO that has to be rectified.”
This hits home. True coaching is about enabling others to find their best path—not imposing your own.
The Danger of Pushing Your Own Agenda
During our discussion, we zeroed in on a common pitfall: coaches who push their own views without seeking team feedback or creating space for real dialogue. Imagine a hockey coach telling Wayne Gretzky exactly how to stickhandle, rather than letting him play to his strengths. Great coaches don’t force their playbook on others—they guide, support, and adapt.
When a coach insists on their way or the highway, they risk creating dependency. As soon as they step away, old habits creep back in, and the team’s growth stalls. Sustainable change happens when people are empowered to own the process—not just follow orders.
Guidance Over Directives: The Lasting Impact of Real Coaching
The old saying goes, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” Nowhere is this truer than in coaching. The best coaches act as guides, helping individuals and teams discover their own solutions. They ask thoughtful questions, encourage reflection, and create a safe space for experimentation.
This approach leads to real stewardship. When people have a hand in shaping their path, they’re more invested in the outcome—and the mindset shift sticks long after the coach is gone.
Building Lasting Change
Whether you’re leading a QA team, driving agile transformation, or mentoring future leaders, remember: coaching is about partnership, not power. Listen first, offer guidance, and trust your team to find the route that works best for them. The impact will last far beyond your time with them.
Want to develop fundamental coaching skills or build a coaching culture in your organization?
Let’s connect and discuss practical ways to transition from command-and-control to truly empowering coaching. Reach out at jberriault@berriaultandassociates.com, and let’s help your teams grow, thrive, and own their success.